Hola / Bonjour
Hello / こんにちは
ciao / 안녕하세요
byY® clothing was transformed by the visionary creativity of our founder, YALARY FUENTES. Known for her innovative approach, she enjoys not only crafting every material at her disposal but also enhancing its function and aesthetic value. Her unique talent for blending traditional craftsmanship with contemporary design sets the brand apart.
The brand made a striking debut in 2015 at New York Fashion Week, showcasing the “Queen of Curves” collection, which drew inspiration from the iconic architectural designs of Zaha Hadid. This collection highlighted the dynamic interplay between structure and fluidity, celebrating the elegance of curves in both architecture and fashion.
Committed to sustainability, byY® integrates eco-friendly practices in its design and production processes.
byY® has garnered significant acclaim, being recognized by Harper’s Bazaar Latin America as a representative of emerging Latin American talent. Additionally, The Cut and The Fashion Reporter have identified byY® as a major influencer in the fashion industry, applauding its innovative contributions and distinctive style that resonate with a global audience.
With a commitment to creativity, expression, and sustainability, byY® continues to push boundaries and redefine fashion through its unique perspective.
by Y + sustainability
The brand prioritizes the use of sustainable materials and ethical production methods, ensuring minimal environmental impact. By focusing on reducing waste and promoting recycling, byY® aims to contribute positively to the planet while delivering high-quality, stylish garments.
With a commitment to creativity, expression, and sustainability, byY® continues to push boundaries and redefine fashion through its unique perspective.